Website design has always been about getting people to find you. Over the past 10 or so years search engines and tricks to fool search engines have got more and more sophisticated.
From the beginning we have always believed that playing the tricks on search engines will only end in disaster. Most of the search engine optimising (SEO) companies we talk to have lots of stories of how their clients sites were doing really well until last week when the search engines tweaked the algorithms and dropped all their sites off the front page.
It seems the stakes are being raised now as the likes of BMW Germany have been dropped from Google's listings for breaking Google's rules see -> http://blog.outer-court.com/archive/2006-02-04-n60.html and http://www.mattcutts.com/blog/ramping-up-on-international-webspam/ .
At Duo we know that getting up the search engine listings is pretty simple. If you provide large amounts of good quality content, get you customers and suppliers to link to you and generally be a good Internet content provider people will visit and search engines will index what you write.
Our Easy Edit Website system / CMS system makes this easy for you to do. Why pay SEO's thousands per year when with our search engine friendly system you can all the content you want and have a massive site which has people queing up for your products and services.
Thanks to our associate programmer Richard Graham for this 'heads up'...
5th February 2005