Key Phrases
If your website is all about a certain subject you should mention this subject as often as possible without making the site difficult to read. One way to mention this a lot is to put it in the page title as mentioned previously, but you can also add it to 'alt' tags for your images. If you are not sure what alt tags are we will be including it in our glossary.
An example of this is this website, we typically do website design in Manchester. For this reason we mention website design and web design and the word Manchester fairly regularly on various pages of the site. We hope in time this will help us achieve a reasonably high result when people search for website design in Manchester.