Working with numerous retailers and shopping centres, we've gained a unique perspective on the needs and requirements of marketing shopping centres and retail schemes both large and small.
Below are some of the many features we've implemented on shopping centre websites.
Shopping centres key focus is to help market both themselves and their tenant retailers. Few things define a shopping centre more than the brands it has under it's roof.
To allow visitors to the site to quickly discover the brands available on site, we create a interactive floor plan, showing off the location, description and opening hours of each tenant.
Combined with information on the location of other amenities, this is a really nice visual introduction to what the shopping centre has to offer, both in size and scope.
To help reinforce the 'tenant retailers' it's useful to have their logos on every page. We achieve this with a simple scrollable carousel of logos. On www.hillstreetshopping.com this forms part of the websites footer, keeping the brands available wherever you go on the site.
Each of these logos links through to the store finder, with more detailed store information.
Many of our shopping centre websites are integrated with Google Maps.
Utilising this, it is possible for visitors to the website to enter their postcode and get a simple list of step by step directions to your shopping centre.
An example of this can be found here www.wellgatedundee.co.uk/how_to_find_us/
Social media can be a major part of an effective shopping centre website. When creating shopping centre sites we allow users, with a single click, to tweet and like pages.
We also take new information on the site and push it to social media channels automatically allowing a single update to be propagated to many outlets. This allows the website to act as a central point from which all information is deployed.
The reverse is also true, so we can pull social media feeds back into the website using Facebook and Twitter widgets to display recent updates and mentions from those channels. Cross publishing content in this way allows it to be seen by as many different audiences as possible without having to enter the information multiple times, saving time and effort.
Shopping centre websites really prove their worth when they work well on mobile. Over the past few years 'responsive websites', those that layout differently on different size devices have become the accepted way of allowing to publish your content once, and for it to be viewed anywhere.
Having a website work well on mobile can also save lots of time, effort and money keep shopping centre guide leaflets and other marketing material up-to-date.