It's difficult, while running a business to keep up to date with everything you need to keep your website running along smoothly. To help aid this we're pushing our content management system forward to allow it to channel data from lots of sources into one place. Having only one login, and one place to go can be a great time saver.
Google analytics integration is one way in which we are doing this. Many of our clients spend very little time looking at their analytics data. There are many reasons for this, some of the issues are:
To combat the above issues we've added a panel as part of our new DuoCMS 6 product. This includes very easy to understand information, including:
All the above stats are controlled via a date range picker so specific time periods can be shown, but by default the system shows the last two months.
Although the panel doesn't come close to showing the breadth of data Google has to offer, it does give a very good glanceable interface to help web site owners get a feel for how well their site is doing.
We plan to add more features to the system over the coming year, including keyword analysis to help create actionable information for web site authors, especially regarding 'search engine optimisation'.